May 25
2016
Recycling on the rise in Niagara Falls
A year after getting serious about recycling, Niagara Falls has increased its recycling rate by 50 percent and cut the amount of trash it dumps in landfills by almost 20 percent. The city’s recycling coordinator credits the success and the 17 percent curbside recycling rate over the past year to an effective marketing campaign led by a quirky mascot named Totes McGoats, whose outfit cost $100. “The whole purpose wasn’t to be a man in a mask,” Brook D’Angelo, the recycling coordinator for Niagara Falls, said about the mascot. “The whole purpose was to have another way to educate the[...]