Apr 28
2012
Buffalo will have to wait
We’re No. 51 The Federal Communications Commission voted Friday to require the four major television networks and TV stations in the 50 largest markets to report details on political advertising that will be posted in the FCC website. Buffalo-Niagara Falls turns out to be the 51st largest market, meaning stations in WNY are among 160 smaller markets that have until July 2014 to comply. The near-term objective is to promote transparency regarding the estimated $3.2 billion that is expected to be spent on TV advertising this election year. But the new rule requires disclosure of all political advertising, including air[...]